Case studies in AI and enterprise UX.

Explore how I designed CRM updates, campaign planning, guided setup and hotel operations. Each study covers the problem, my decisions and a working prototype.

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Signal — Ambient CRM intelligence

CRM intelligenceTrust & transparency

Review suggested CRM changes alongside the emails and meetings they came from.

RoleEnd-to-end UX design

SurfacesEmail, meetings, notes, and CRM

Signal shown on a laptop in a clean desk workspace

Northline — Multi-agent campaign workspace

Multi-agent UXHuman control

Build a campaign with specialist AI agents, then review the audience, content and outreach before launch.

RoleDesign lead · end-to-end product UX

FocusMulti-agent systems · human control · campaign workflows

Northline multi-agent campaign workspace

Setup intelligence

Guided setupEnterprise SaaS

Guide administrators through CRM setup, with prerequisite checks and review points for permissions.

RoleProduct design exploration

Proving groundEnterprise CRM setup

Aurelis guided setup shown on a laptop in an office workspace

StayFlow intelligence

Operations UXHospitality operations

Coordinate hotel operations around guest needs, with routine updates handled by agents and exceptions reviewed by staff.

RoleEnd-to-end product design

SurfacesWeb, operations console, admin